Peter Perez Jr
Designer
Location
Los Angeles, CA, United States
Toptal Member Since
June 6, 2019
Peter is a senior product designer and startup founder with over 10 years of experience designing user-centric digital products from conception to market. He specializes in B2B, B2C, mobile design, eCommerce, UX, UI, dashboard design, productivity tools, blockchain and SAAS products.
Peter is available for hire
Hire PeterWork Experience
2020 - PRESENT
Senior Product Designer
B2B2C eCommerce Platform (Private)
- Worked on UX design, managed information architecture, and developed a heuristic analysis method.
- Implemented testing and performed wireframing and prototyping.
- Worked on UI design operating a high-fidelity design and contributed to branding.
Technologies: Figma, React, Bootstrap, UX Design
2010 - PRESENT
Senior Product Designer
Perez and Company
- Helped multiple startups validate, launch, and set the roadmap for full development through a clickable MVP prototype using my user first Iterative design process with the Jake Knapp processes.
- Conducted design sprints in an Agile/Scrum environment.
- Bootstrapped several digital product and eCommerce startups from conception to market.
- Crafted beautiful UI for various clients.
- Conducted user research, field studies, and interviews.
- Designed UX wireframes using Balsamiq and/or Sketch.
Technologies: User Experience (UX), Data Visualization, User Research, Product Design, UI Design, UX Design, Balsamiq, Figma, Adobe Experience Design (XD), Sketch
2020 - 2021
Senior Product Designer
Toptal Client
- Redesigned an entire CRM for a sector in the health industry.
- Worked end-to-end with the product team to gather requirements and come up with solutions.
- Planned and conducted interviews with the internal team and users.
- Researched, analyzed, provided, built, and iterated features.
- Created the initial wireframes, IA diagrams, Storyboards, and experience and journey maps.
- Designed high and low-fidelity Prototypes and a wide range of UX assets and deliverables.
- Worked closely with the development and product team to prioritize features.
Technologies: Miro, Balsamiq, Bootstrap, Zeplin, InVision, Adobe Experience Design (XD), UX Design
2019 - 2020
Senior Product Designer
Rasa.io
- Redesigned the entire platform from the ground up using the Iterative Design process and Jake Knapp's Sprint Design process (Miro whiteboard).
- Worked closely with the founder, a team of developers and shareholders.
- Delivered User Flows, UX Wireframes, icons, and branding.
- Designed High-fidelity design on Adobe XD and mobile on Sketch.
- Helped code the SCSS and React used—with Git Push and Pull on Bitbucket.
- Took part in an internal company hackathon with a team of 12+ people.
Technologies: User Experience (UX), Data Visualization, User Research, Product Design, UI Design, UX Design, React, Adobe Illustrator, Zeplin, Adobe Experience Design (XD), InVision
2018 - 2019
Senior Product Designer
Job Elephant (Contract)
- Conducted user research and interviewed the team and power users.
- Worked closely with the founder, shareholders, and development team.
- Redesigned an entire job posting platform from the ground up.
- Designed wireframes in Balsamiq and presented in InVision to get feedback from team.
- Prototyped the platform on InVision and conducted user testing via Usertesting.com to get feedback before we continued on with full development.
- Designed the final product in XD and delivered the final design via Zeplin.
Technologies: User Experience (UX), Data Visualization, User Research, Product Design, UI Design, UX Design, InVision, Miro, Zeplin, Balsamiq, Sketch, Adobe Experience Design (XD)
2018 - 2019
Product Designer | Founder
Qard
- Conducted intensive research on the freelance industry and interviewed LinkedIn users.
- Developed a white paper for the entire BaaS project.
- Designed UX wireframes based on research and through the iterative design process.
- Designed the branding from the ground up and designed the UI.
Technologies: User Experience (UX), User Research, Product Design, UX Design, UI Design, Adobe Illustrator, Sketch
2018 - 2019
Product Designer
Hiregrowth.co
- Designed the branding and its elements from the ground up.
- Completed UX research (iterative design process).
- Wrote copy/marketing slogans.
- Designed UX wireframes and designed the UI in Adobe XD.
Technologies: User Experience (UX), User Research, Product Design, UI Design, Shopify, Adobe Illustrator, Adobe Experience Design (XD), UX Design
2018 - 2019
UI Designer
Blockcards
- Designed a demanding UI dashboard.
- Worked with developers to properly execute my UI design elements.
- Worked in an Agile/Scrum environment.
- Designed the branding from the ground up.
- Designed a CSS-first graphical card in illustrator to work smoothly live.
Technologies: UI Design, Adobe Illustrator, Adobe Experience Design (XD), UX Design
2017 - 2018
Product Designer | Founder
Club Brando
- Designed the branding and copy for the entire website.
- Researched the industry and core market audience to execute the proper design via interviews, surveys, and attending trade shows.
- Optimized every page for every device to increase conversions.
- Designed the entire website from the ground up using HTML/CSS in Shopify.
- Developed the business model and pricing model for the subscription service.
Technologies: User Experience (UX), User Research, Product Design, UI Design, CSS, HTML, Shopify, Adobe Experience Design (XD), UX Design
2015 - 2017
Founder
Streetbox Club
- Designed the branding, UX, and UI from conception to market, and developed "The World's First Exclusive Streetwear Club."
- Attended trade shows and conducted surveys to find the proper solution for the streetwear subscription club.
- Reached #1 in Google search engine results under the phrase "streetwear subscription."
- Developed the business model and pricing.
- Designed fashion garments from paper to full development.
- Sold the startup to a private investor.
Technologies: User Research, Product Design, Shopify, Adobe Photoshop, Adobe Illustrator, Adobe Experience Design (XD), UX Design
2015 - 2016
UX/UI Designer
Shopquest
- Interviewed a group of potential users to find the core problem and solution to determine the proper UX.
- Designed low-fidelity wireframes in paper/pencil.
- Designed the UI (user interface) in Sketch.
- Led a team of three developers to launch and deploy the app in Android and iOS.
- Handled the rebranding of the company's name.
Technologies: UI Design, UX Design, Sketch, Adobe Illustrator
2010 - 2012
Marketing Designer
RED (Real Estate Downtown)
- Designed marketing materials for real estate agents.
- Wireframed "squeeze pages" sales funnels to convert online traffic.
- Designed and managed real estate websites (Drupal, WordPress) using HTML/CSS.
- Designed and managed social media profiles.
- Designed branding for a variety of real estate agents.
Technologies: Adobe Photoshop, Adobe Illustrator
Education
2004 - 2008
Progress towards a Degree in Cinematography and Film/Video Production (Screenwriting)
Orange Coast College - Costa Mesa, California
Certifications
JANUARY 2019 - PRESENT
UX Design
General Assembly