Denis Lesak
Designer
Location
Burbank, CA, United States
Toptal Member Since
September 30, 2019
Denis is a strategic W3 product designer and design system advocate passionate about solving problems and creating deeply felt experiences. He advocates for a process-driven approach to design that relies equally on empathy, data, and the ability to ideate quickly. Denis is a deft collaborator with a reputation for consensus-building. His goal is to enrich lives, one interaction at a time.
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Work Experience
2020 - PRESENT
Product Designer
Meta
- Designed a developer workflow solution app that increased app developer sales and decreased support costs.
- Made a developer documentation site that improved app developer sentiment and developer speed to market.
- Created a developer marketing app that increased user engagement and reduced support costs.
Technologies: Figma, Design Systems, User Interface (UI), User Research, Visual Design, User Experience (UX)
2019 - 2020
Senior Product Designer
Disney Studios
- Designed a 3D modeling responsive web application for mobile, tablet, and desktop experiences.
- Created a digital fingerprint desktop web application.
- Made a master specs guidelines responsive web application.
- Designed a TV operating system app for children's hospitals that increased user retention and user sentiment.
- Spearheaded the design of a new design system, including design and handoff of 30 global components along with foundational elements: color, typography, spacing, grid, icons, motion, and elevation for both light and dark themes.
Technologies: Framer X, InVision, Sketch, Design Systems, User Interface (UI), User Experience (UX), Visual Design
2018 - 2019
Head of Design Operations
Ticketmaster
- Led all design operation efforts for Ticketmaster design as the company’s first-ever head of design operations.
- Launched and designed 30 global components for a new design system.
- Achieved 100% design system adoption among designers; 40% among engineers.
- Created multiple Framer prototypes to assist engineering.
- Designed all component usage guidelines and design on Ticketmaster.
Technologies: Zeplin, InVision, Sketch, Framer X, Design Systems, User Interface (UI), User Experience (UX), User Research, Visual Design, DataViz
2017 - 2018
Senior Product Designer
Ticketmaster
- Led all design efforts for the successful launch of an enterprise web application.
- Managed all usability testing for the new application launch.
- Coordinated all UI/UX, prototyping, and interaction design efforts.
- Created multiple Framer prototypes to assist engineering.
- Designed a color system for complex data visualization elements.
Technologies: Zeplin, InVision, Sketch, Design Systems, Visual Design, User Interface (UI), User Experience (UX), DataViz
2016 - 2017
Senior Product Designer
Housecall
- Led all product design efforts for a startup with iOS, Android, and web applications.
- Coordinated all usability testing for the redesign effort of the app’s most used page.
- Managed all UI/UX, prototyping, and interaction design efforts.
- Created several animations to assist the engineering.
- Designed color, grid, spacing, and typography systems.
Technologies: Zeplin, InVision, Sketch
2015 - 2016
Lead Product Designer
Service Titan
- Led all product design efforts for a startup with web, iOS, and Android mobile applications.
- Managed a successful launch of the redesigned mobile app in the home service industry.
- Conducted all usability testing and user interviews.
- Led all UX, prototyping, and interaction design efforts.
- Designed color, spacing, grid, and typography system.
Technologies: Zeplin, InVision, Sketch
2014 - 2015
Senior UX Designer
Nordstrom Rack/Hautelook
- Led mobile web redesign efforts for both www.hautelook.com and www.nordstromrack.com.
- Learned the business by meeting with cross-functional leadership reviewing web analytics for both web and iOS apps.
- Instituted low budget, guerrilla-style user interview program to observe and record user shopping behavior across the entire consumer lifecycle.
- Achieved 0.2% conversion lift by designing proactive size filter feature.
- Designed several feature improvements for the iOS app.
Technologies: Sketch, Axure
Education
1994 - 1998
Bachelor of Science Degree in Consumer Science
University of Wisconsin – Madison - Madison, Wisconsin, United States
Experience
Responsive Design - 8 yearsMobile - 8 yearsMobile UI - 6 yearsVisual Design - 5 yearsProduct Design - 5 yearsUser Research - 4 yearsDesign Systems - 4 yearsFigma - 3 yearsTools
FigmaLocation
